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Creative

luke
In Blog, Business, Creative

A Failed Project

I sent out an email today to my Kickstarter backers unpacking the unsuccessful campaign I just ran. Since many of you have followed along for the ride, I thought I would share the email here as well.⁣⁣——⁣⁣⁣This is a challenging email to write on one hand, because it represents a shortcoming in one of my recent product launches. ⁣⁣On the other hand, I’m encouraged because each time we experience failure in something, it is an…

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luke
In Blog, Business, Creative, Random Ranting, The way I see it

The Holiday Hustle (It’s Not What You Think)

I️ guess one thing you do when you’re old is marvel / complain about how quickly time is going by. Since I recently turned 32 and am feeling like a full fledged adult now, I’ll take my opportunity to do that here. December already? Wow, I️ can’t believe Christmas is nearly upon us, it feels like 2019 just flew past! I️ want to take a moment and encourage everyone reading this that has a side...
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luke
In Blog, Creative

What A Comedian Taught Me About Loving What You Do

I was meandering through the NBC gift shop when a young enthusiast­ic man approached me and feverish held out a handful of bright pink paper slips . "Hey man! There's a free comedy show happening in about 30 minutes in a studio upstairs. Are you available? It's a rehearsal for a taping later tonight." I stammered "uh, uh" and looked around, not really trusting this guy. It was summer of 2010, and I had taken...
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luke
In Creative

What You’re Paying For

When you hire a creative (freelancer or agency), you’re not just paying someone to push a cursor around a screen and clack some keys for a couple hours. You’re paying for their years (or decades) of work and experience in an industry you don’t know much about. You’re paying for the lenses through which they see the world. You’re paying for their ability to see your business / product differently and present innovative solutions to…

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luke
In Blog, Creative, Tech

Social Media Tips

(updated and revised February 2017) Facebook: 2-4 posts per day, max. 1 Minimum. text-only posts have limited engagement. Add a picture (even if it's random) to boost visibility of your post and encourage sharing. Don't be afraid to ASK for what you want. Give a clear call to action, whether it's to share the post, click a link, donate, or like a post Out of every 10 posts, only THREE should be promotional / call...
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luke
In Blog, Creative, Random Ranting, Tech

Go Pro Comparisons – Luke’s Thoughts

I had someone message me last week asking about GoPro models, and thought to myself “self, surely there’s other people that are curious about this!” So if you don’t have a GoPro and have thought about buying one for upcoming summer family trips, here’s some simplified thoughts on the current models, starting from the cheapest and most basic, to the most current/ most expensive: *Hero – Entry Level ($129) Unlike some of the others: It’s…

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